Creative Design (CD)
- Origins: Focus on media campaign and web creative strategy and development.
- Early Days: Partnered with media companies, often from the same family of agencies. Or hired by Advertising/PR agencies.
Barriers for traditional marketing agencies: Digital utility, platforms and implementation
- Advertising, branding and PR agencies don’t have the ability to develop for utility, build platforms or have as strong measurement and analytics.
Barriers for business marketing agencies: Digital design and implementation
- IT agencies don’t have the design abilities.
- Management consulting agencies don’t have the implementation capabilities.