Web Development (WD)
- Origins: Focus on digital business and marketing strategies. With UX design and platform development competencies.
- Early Days: Competed with web design and CRM digital agencies. Usually developed as an independent agency. Was hired or partnered with Advertising agencies in developing digital products.
Barriers for traditional marketing agencies: Digital utility, platforms and implementation
- Advertising, branding and PR agencies don’t have the ability to develop for utility, build platforms or have as strong measurement and analytics.
Barriers for business marketing agencies: Digital design and implementation
- IT agencies don’t have the design abilities.
- Management consulting agencies don’t have the implementation capabilities.